“Turn On!” (release date: 28.10.2022) comes from the upcoming T.O.Y. full-length album “The Prophet”, which is musically dedicated to the 80s. The Eighties couldn’t sound more authentic nowadays, because most of the production was done on original equipment from the probably craziest decade of pop history, like the Roland Juno 60, the Linn Drum or the Prophet 5 synthesizer.
Due to the typical eighties sound of “Turn On!” and the contact to longtime friend and companion Thomas Thyssen (Schubert Music Publishing, Managing Director / Schubert Music Europe, Head Of Recorded Music), the idea arose to ask Alphaville frontman and founding member Marian Gold as singer. Known for his speed and reliability, Thomas set to work to provide Marian, with whom he had already worked trustfully for many years at Universal Music, with the title.
Then out of nowhere, after some time, came the message from Thomas, “I have a surprise for you!”. An e-mail followed with a demo on which Marian sang “Turn On!” with his unmistakable voice. Shortly thereafter, the first direct contact between Marian and T.O.Y. thinker and ruler Volker Lutz was established and a creative process was set in motion, focusing on the finer points and details in the song. The journey to the final version was marked by passion from both heart and soul musicians. Marian is extremely creative, experienced, an absolute team player and the collaboration developed more and more into a friendship, so that the creative collaboration even resulted in a joint music video. Director Rytis Titas, who already skillfully staged T.O.Y.’s last music videos, was quickly won over to the idea of giving the song its unmistakable cinematic look. The music video for “Turn On!” was shot on location in Berlin and in Kaunas, Lithuania.
On the occasion of the vinyl compilation “Metropol Nights”, also released in 2022, which pays homage to the Berlin club world of the 80s, “Turn On!” is additionally released as a remix on this sampler together with luminaries like Boy George, Andy Bell (Erasure), John Carpenter and contemporary acts like Rago & Farina and Scarlet Fantastic on the collectors label Private Records.
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